The CNN Experience

Billed as CNN’s mini-upfront, The CNN Experience 2022 was a hybrid event to elevate CNN’s presence and voice in the ad sales marketplace ahead of the uber Warner Bros. Discovery May upfront show.

This year, WarnerMedia and CNN turned to Red Thread as a production partner to produce a live show and pre-recorded packages with CNN talent to highlight network priorities through storytelling.

Working hand-in-hand with CNN field crews, studios and control rooms we created a 40-minute show that was livestreamed to thousands in the ad sales and marketing industries and their brands.

Red Thread’s bench of award-winning former network and cable journalists and producers created an environment and workflow that allowed us to hit the ground running and work in lockstep with our partners during the 3-month project, which coincided with two major news stories for the network, the Omicron variant sweeping the globe and the start of the Russia-Ukraine war.

“We were hit with many curveballs and had to pivot multiple times, and we sincerely appreciate your flexibility and partnership through it all… it was a great event and we’re all incredibly proud of it. Most importantly, early feedback suggests our clients liked it a lot too, and we look forward to seeing the positive impact on our business.”