HPE Discover – Live Events

As the world changes, we change with it, and this year we couldn’t have asked for a better partner to evolve with than Hewlett Packard Enterprise as we celebrate our second decade of working together.

After a year of researching, training, and onboarding some terrifically talented partners, Red Thread joined the likes of Disney, Warner Bros. Discovery, and A24 in embracing the industry-changing next generation of film, television, and commercial production.

Our signature broadcast studio was built to complement and enhance the HPE Discover live event taking place in Las Vegas. We see it as a digital extension of the live program building on the messaging of the edge-to-cloud conference. Using the latest tools from virtual production – a combination of cinematic, broadcast and gaming engines – the fully branded set hosted a variety of programs curated and produced by the Red Thread team.

Countdown to CEO Keynote

Live pre-show broadcast

Adapting to an AI world

Industry-expert panel conversation

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HPE Discover Preview

Promotional pre-event teaser to drive audience acquisition

2023 Highlights

Post event engagement to drive on-demand viewership

Our story with Hewlett Packard Enterprise began in 2012, when Red Thread was sourced to design a broadcast experience, and we’ve been doing it ever since. Our creative team works hand-in-hand with our production and post-production teams to create broadcasts emanating from live events across the globe.

At each location, Red Thread develops full broadcast studios, live streaming content for signature programming, producing and posting on-demand content for each event. The results extend the reach of the event and bring thousands of viewers closer to the brand. The digital experience also becomes a must-see destination for in-person attendees as they join the live studio audience.

With a holistic approach to live event coverage, we provide integrated network level operations that often include satellite studios, on-site filming of customer testimonials, product demos, coverage of breakout sessions, and capabilities for news hits with major broadcast outlets.

Like every Red Thread project, our live event productions are bespoke. We brand, strategically craft content, and program distribution for each client and their needs.

HPE Discover 2022: Daily Recap

Key event takeaways

Show Floor Audience Experience