Bank of America – Special Olympics

This June Bank of America served as the premier sponsor of the Special Olympics USA delegation at the Special Olympics World Games in Berlin. Red Thread was part of the team — leveraging our global relationships to produce and direct amazing stories with athletes and executives. Our team of videographers, producers, and editors captured fast breaking live sporting events with constantly changing schedules around qualifying rounds and final competitions, producing and directing on-the-fly interviews and in-depth conversations about the significance of the Special Olympics.

The Power of Inclusion

Highlights from Special Olympics World Games Berlin 2023

For more than a decade Red Thread has been a strategic creative partner to Bank of America for signature client and non-profit storytelling with programs that include Global Ambassadors, Student Leaders, Community Banking, and sponsorship spots for Ken Burns documentaries on PBS. Red Thread was honored to also produce Telly Award winning content around Bank of America’s sponsorship of the Special Olympics.

Bank of America has partnered with the Special Olympics for more than 40 years to support athlete leadership and empowerment as well as economic advancement.

In June of 2022 Bank of America served as the official Bank of the Special Olympics USA Games, in Orlando, Florida. More than 5,500 athletes participated in the games and Red Thread was there to capture many special moments.

Meet Carl

Special Olympics athlete and Bank of America employee

Brotherly love

Bank of America employee cheers on his athlete brother

These stories air on Bank of America’s website and social media accounts to highlight the bank’s leadership in diversity and inclusion in the workplace and society.

It is an honor to tell these important stories of inclusion and support with Bank of America.

Watch More

Return to Berlin

Special Olympics Highlights