Work
Red Thread works with technology clients to highlight the life-changing impact tech has on the world. We produce broadcasts and content that amplifies and extends brand messaging, builds on-demand audiences, and provokes conversation.
At Red Thread, we specialize in transforming live events into immersive, digital experiences that captivate and engage global audiences. Working with Fortune 500 tech companies, we blend creativity and technical innovation to elevate their brand stories. Our work has helped clients, from product launches to annual events, triple their viewership and expand their reach in today’s digital-first world.
For Hewlett Packard Enterprise, we created the HPE Discover More Network, an on-demand digital hub that serves as a central point for customers, partners, and sponsors. By producing real-time content from in-person events to break the latest industry news, events, and product updates, we’ve amplified the HPE brand presence and extended its connection to global audiences.
Our broadcast expertise dates back more than a decade, starting with SAP’s iconic Sapphire event. Tasked with bridging intercontinental audiences, we pioneered Sapphire Now, a simulcast experience that united customers, leaders, and luminaries from Frankfurt to Orlando. This innovative solution delivered one cohesive, globally synchronized event, defining the future of live broadcasts in the tech and live events industries.
At the heart of our approach is a deep understanding of the customer’s perspective. From revolutionizing ServiceNow’s Knowledge keynote during the pandemic to innovating their most successful product releases, we craft stories that inspire confidence and drive meaningful results for the brands we partner with.
“They are absolutely strategic to our business … I always want to showcase technology and express our brand in a way that has never been done before and Red Thread has been out ahead of us, using their decades of experience in broadcast television and digital programming.”
Global Integrated Marketing, Hewlett Packard Enterprise
